Intersensory Interaction and Contemporary Art Paradigms in the Light of Synesthesia

Abstract

Synesthesia, which refers to the phenomenon where the stimulation of one sense affects others, enriches the viewer's perception of the art world, particularly in contemporary art. Many contemporary artists use the interplay of senses brought about by synesthesia to enhance the impact of their work on audiences. By pushing the boundaries of perception and allowing viewers to experience their art in new, multisensory ways, artists deepen their overall engagement with their works. A piece of art enhanced through synesthesia draws viewers in, expanding their sensory experience. This study explores the relationship between sensory interaction and artistic expression, focusing on how contemporary art incorporates synesthesia to shape the audience's experience. By examining artists who use sensory stimuli to create intersensory connections, the paper investigates the interaction established with the audience, emphasizing the benefits synesthesia offers to both artists and art lovers. Through a review of literature, the study analyzes how synesthetic elements influence the connection between artwork and viewers, while also looking at how contemporary art broadens sensory experiences and reshapes the interaction between the viewer and the piece. By positioning synesthesia as an active element in contemporary art, the study shows how sensory interaction is central to the functionality of art. Furthermore, it explores how multi-sensory experiences offered to viewers shape their perception and interpretation of art. The study also discusses the artistic significance of synesthesia, focusing on artists who intentionally incorporate it into their work, and examines the place of synesthetic experiences in artistic practice.